The Mission of WeCanBeProactive

To foster cultures of proactive mental health and flourishing in workplaces, households, and communities through books, training, consulting, and media engagement. We seek to establish a broad societal norm for adopting proactive mental health attitudes and behaviors and to create supportive environments for this purpose.

A Service of the Human Resources Institute, LLC

Over the past 50 years, the Human Resources Institute has helped more than 1,000 businesses, government agencies and community organizations create healthier and more productive cultures. It is our policy not to discuss client projects without written permission. We compile and publish research findings and project results. The findings and results are presented in aggregate form so that client confidentiality can be maintained. Frequently, we will work with our clients to publish information about their experiences. The following representative client list includes entities that have had direct relationships with the Human Resources Institute. We serve many more clients indirectly through intermediaries such as publishing and consulting organizations.

Some Of Our Prior Clients

Business & Industrial Organizations

Albert Hejin Company, Brussels, Belgium
Anheuser-Busch, Inc.
American Can Company
Ballantine Books
Bally’s
Bell Associates
B.F. Goodrich Aerospace
Blue Cross Blue Shield of New Hampshire
Central States Health & Life Company
Charles Beseler Company
Ciba-Geigy Corporation
The Coca-Cola Company
The Coca-Cola Company Foods Division
Courtesy Drugs
Crowell, Collier, & Macmillan, Inc.
D’Agostino Supermarkets
Esso Research and Engineering
Exxon
Federal Electric Corporation (Subsidiary of ITT)
Ford Microelectronics (Subsidiary of Ford Motor Company)
Global Copper and Brass
Giant Foods
Georgia-Pacific
Good Deal Supermarkets
Grande Bazaar, Munich, W. Germany
Graham-White Manufacturing Company
The Grand Union Company
Great Eastern Food Markets
Great River Energy
H. C. Bohack Company
Haskins & Sells
Herr’s
Hills Company
Hoffmann-La Roche, Inc.
Hy-Vee Food Stores
International Nickel Company of Canada, Ltd.
Interstate Computer Services, Inc.
Irwin Management Co., Inc.
John Alden Life Insurance Company
Johnson & Johnson
Kawasaki Motors
Kimberly-Clark
Kings Super Markets, Inc.
Lands’ End
Laminating and Coating Corporation
Lewis & Coker Supermarkets, Inc.
Lincoln Plating Company
Ludlow Paper Company
Modern Markt-Methoden, Zurich, Switzerland
The Marschalk Co., Inc.
Magma Copper Company
MGM Grand
Midwest Resources Inc.
Migros Cooperative, Netherlands
Nautilus
NCR
Otto B. May, Inc.
Merck and Co., Inc.
Mutual of Omaha
Pathmark, Inc.
Penn Fruit Company
Pfizer
Preventure
Pueblo Supermarkets
PP&G
Purity Supreme
RCA Service Company
Red Brick Health
Reebok International, Ltd.
Restaurant Associates
Royal Dairy Products, Inc.
Scott Paper Company
Steinberg’s Ltd.
Stop & Shop, Inc.
Supermarkets General Corporation
Tom Thumb
Tuchman Cleaners
Ultronic Systems Corporation
Union Carbide
Union Pacific Railroad
United Fruit Company
Western Electric Corporation
Westinghouse

Healthcare Organizations

Alexian Brothers Health System, Inc.
Bon Secours Health System, Inc.
BlueCross BlueShield of Tennessee
BlueCross BlueShield of Vermont
Centretown Community Health Centre
Catholic Health Association
Catholic Health Corporation
Central Kansas Medical Center
Centura Health
Clarkson Hospital
Concordia Health Plans
Daniel Freeman Hospital
Exeter Hospital
Fletcher Allen Health Care
FloridaBlue
Florida Hospital
Healthtrax Fitness & Wellness
Kaiser Permenente
Kootenai Medical Center
Lovelace Health System
Mercy Healthcare, Inc.
Moorings Park, Inc.
Montefiore Health System
Presbyterian Healthcare Services
Sandy Hill Community Health Centre
Share Health Plan of Nebraska
Southwest Medical Center
St. Alexius Medical Center
St. John’s Regional Medical Center
St. Joseph’s Hospital Health Center
St. Joseph Mental Health
St. Mary’s Hospital
Swedish Medical Center
Tanner Medical Center
University of Michigan Medical Center

Union, Trade & Professional Associations

AFL-CIO Joint Labor Council of NY and NJ
Chicago and Illinois Restaurant Association
Health Enhancement Research Organization
International Foundation of Employee Benefit Plans
National Education Association
National Retail Merchants Association
National Wellness Institute
New Jersey Education Association
New Jersey Welfare Council
New York State Food Merchants Association
New York City Central Labor Council
New York State Teachers Association
Philadelphia Teachers Association
Super Market Institute
United States Chamber of Commerce
United States Brewers Association
Wellness Councils of America
Wellness Councils of the Midlands

 

 

Communities & Government Organization

Arlington County, Virginia
Burlington, Vermont
Cincinnati, Ohio, Chamber of Commerce
Canadian Armed Forces
Charlotte, North Carolina
Elizabeth, New Jersey
Grand Rapids, Michigan
Hennepin County, Minnesota
Kalamazoo, Michigan
Macon, Georgia
Newark, New Jersey
New Ulm, Minnesota
Plainfield, New Jersey
Social Service of Commerce Brazil (SESC)
Sitka, Alaska
Tampa, Florida
US Social Security Administration
Vallejo, California
Vermont School Boards Insurance Trust

Publications

Email info@wecanbeproactive.com or call (802) 862-8855 for volume pricing.

Proactive Mental Health Series

Cultivating Proactive Mental Health Bundle
READ THE 4 BOOK SERIES

Cultivating Proactive Mental Health Books

Prevention is the best way to protect and strengthen mental health. Dr. Judd Allen’s four-book series provides practical tools for resilience, prevention, and flourishing at every level of life—personal, workplace, family, and community. Together, these books help reduce risks such as anxiety, depression, and substance misuse while promoting lasting well-being.

LEARN MORE

Organizational Development & Wellness Books

Email info@wecanbeproactive.com or call (802) 862-8855 for volume pricing.

Leading for Purpose: How to Help Your People and Your Organization Benefit from the Pursuit of Purpose

We all want our lives to matter. Global surveys reveal that nearly everyone is trying to fulfill their personal purpose. Research has found that people with a strong sense of purpose live longer, get sick less, and recover faster from illness. People with a sense of purpose are also more productive, function better in teams, and more likely to do whatever it takes for success.

Purchase Now

For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Culture Change Planner: A Systematic Approach to Cultivating Supportive Environments at Work, at Home, and in the Community

Cultural influences such as norms, traditions, modeling, and shared values are all around us. Cultural influences shape attitudes and behavior at work, at home and in our communities. These influences often form invisible barriers to progress. When we set out to achieve group or individual goals, we can either align cultural influences, or we must engage in an endless battle to succeed in spite of cultural influences. Culture change requires an organized approach because cultures are complex webs of social influences. The Culture Change Planner is a step-by-step guide to planning and implementing culture change. It equips you for success with a field-tested and systematic approach that has been applied in businesses, communities, educational institutions and government organizations for more than 60 years. The culture change process can be adapted to achieve a broad range of health and productivity goals at work, at home and in the community. Special features include time-tested strategies, key design questions, and case studies drawn from more than 1,000 projects. Judd Allen earned his Ph.D. in community psychology from New York University. His previous books include Wellness Leadership and the Cultural Analysis Toolkit. Judd is president of the Human Resources Institute and an editor of the American Journal of Health Promotion.

Purchase Now

For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Kitchen Table Talks for Wellness

Healthy lifestyles are easier to achieve and more enjoyable in a supportive household environment. This guidebook offers 15 great conversations about creating a household wellness culture. You will develop an action plan that aligns influences such as traditions, norms, and mutual support with wellness goals. You will learn how to make the healthy choice the easiest and most enjoyable choice. And, wellness will become an important relationship-building strategy.

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For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Bringing Wellness Home

A supportive household environment makes it easier to achieve difficult lifestyle goals such as healthy eating and physical activity. Bringing Wellness Home is for anyone living with others. A step-by-step approach, solid advice, case stories, checklists and revealing self-tests take the guesswork out of creating a hoousehold subculture that supports wellness. Bringing Wellness Home guides efforts to: (1) choose household wellness norms, (2) develop a shared vision of a healthy household subculture, (3) align cultural influences such as traditions and rewards with wellness, (4) offer effective peer support for healthy lifestyle goals, and (5) foster healthy relationships and a good social atmosphere.

Purchase Now

For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Wellness Leadership

Wellness Leadership explains how you can help your work group become a healthy culture. Your leadership will make it possible for employees to finally be able to achieve difficult wellness goals such as losing weight, getting fit, quitting smoking, overcoming addictions, avoiding injury, reducing stress, following medical advice and enjoying the good life. Such changes save lives, cut medical costs, enhance productivity, improve morale and add new vitality to your work group. This guidebook is for managers, wellness committee members and all those interested in effectively promoting healthier and more productive lifestyles.

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For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Healthy Habits, Helpful Friends

Help a friend, family member or coworker achieve positive and lasting lifestyle change. With a full range of physical and emotional assistance, your peer will finally be able to achieve difficult wellness goals such as losing weight, getting fit, quitting smoking, reducing stress, following medical advice and enjoying the good life. A step-by-step approach takes the guesswork out of peer support. Healthy Habits, Helpful Friends is a comprehensive guidebook for assisting friends, family members and coworkers to achieve wellness goals. Discussions of key peer support concepts, case stories, checklist and self tests guide the reader to help his/her peer to select behavior change goals, locate ideal role models, eliminate barriers to change, locate supportive environments and celebrate success. The Healthy Habits, Helpful Friends approach was first develop by Dr. Allen for Union Pacific Railroad and now is available in hundreds of businesses, schools, and communities globally.

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For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

A Family Guide to Wellness

A Family Guide to Wellness offers a step-by-step approach to building a family wellness culture that makes the healthy choice the easier choice. It will help you become an effective champion for health and happiness within your unique family system. You will learn to: • Establish wellness guidelines that lower resistance to change and build trust. • Create a family wellness portrait that identifies positive and negative influences. • Mobilize effective peer support among family for lifestyle improvement goals. • Choose goals that make wellness “the way we do things around here.” • Develop wellness traditions, rewards and other cultural influences in your family. • Use wellness activities to strengthen family relationships.

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For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

103 Challenges for Manager-Led Wellness

103 Challenges will change the way you look at corporate wellness. Traditional corporate wellness programs focus on making employees more well. 103 Challenges suggests an alternate approach a focus on improving managers, leading to an improved work environment, resulting in increased employee well-being simply due to the improved environment, independent of employee-targeted well-being efforts. To this end, the book includes 103 manager-specific activities that are ready to plug into your corporate wellness program so you can help your managers grow, one habit at a time!

Purchase Now

For volume pricing email info@wecanbeproactive.com or call (802) 862-8855.

Classic Books (Published prior to 1990).

Email info@wecanbeproactive.com or call (802) 862-8855 for volume pricing.

The Organizational Unconscious

How to create the corporate culture you want and need.

$14.95 plus $5 shipping.

Beat the System

A way to create more human environments.

$18.95 plus $5 shipping.

The Quiet Revolution

The story of a small miracle in American life.

$15.95 plus $5 shipping.

Lifegain

The exciting program that will change your health – and your life.

$16.95 plus $5 shipping.

Publications

Email judda@healthyculture.com or call (802) 862-8855 for volume pricing.

Proactive Mental Health Series

I Flourish: Your Guide to Proactive Mental Health

You don’t have to wait until a crisis to care for your mental health. I Flourish is your proactive mental health guide, filled with evidence-based self-help strategies for stress, anxiety, depression, and burnout prevention. Whether you’re seeking tools for emotional resilience, positive psychology, or daily mental wellness, this book shows you how to stay strong, optimistic, and well.

Better Together: How to Support the Proactive Mental Health of Family, Friends and Coworkers

At the current rate, nearly 50 percent of us will experience mental health challenges during our lifetimes. Fortunately, we can help friends, family, and coworkers adopt proactive mental health attitudes and behaviors that prevent mental health challenges and result in happier, healthier, and more productive lives. Better Together demonstrates how friends, family, and coworkers can offer practical, proactive peer support that prevents challenges from taking root and helps individuals lead happier, healthier, and more productive lives.

We Flourish: A Guide to Supporting Proactive Mental Health at Work

We Flourish is a guide to building proactive mental health cultures at work that reduce stress, burnout, absenteeism, and turnover—while improving performance and well-being. Designed for managers, HR leaders, and wellness professionals, this book shows how to create a workplace where people thrive. We Flourish provides a practical framework for action. Each chapter introduces key concepts, offers measurement tools to assess workplace culture, and highlights opportunities for constructive change.

Cultivating Connections: Building Supportive Cultural Environments in an Age Marked by Loneliness, Alienation, and Distrust

Cultivating Connections is a practical guide to transforming loneliness, distrust, and division into trust, belonging, and optimism. Today's culture often drives people apart instead of bringing them together. Many of us feel surrounded by people yet experience growing loneliness, distrust, and division. These fractures weaken families, workplaces, and communities-and erode well-being and productivity. Cultivating Connections offers a proven path to stronger, healthier relationships. Psychologist Judd Allen, Ph.D., introduces the Social Climate framework, a practical model for creating environments where people feel supported, valued, and inspired.

Organizational Development & Wellness

Leading for Purpose: How to Help Your People and Your Organization Benefit from the Pursuit of Purpose

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Culture Change Planner: A Systematic Approach to Cultivating Supportive Environments at Work, at Home, and in the Community

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Kitchen Table Talks for Wellness

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Bringing Wellness Home

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Wellness Leadership

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Healthy Habits, Helpful Friends

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A Family Guide to Wellness

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103 Challenges for Manager-Led Wellness

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Classic Books (Published prior to 1990).

The Organizational Unconscious

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Beat the System

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The Quiet Revolution

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Lifegain

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See more from the Human Resources Institute, LLC

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[NOTES]

Who we are.

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  • Story about recognizing why now

  • Experts at creating supportive cultural environments with a 50 year track record.

  • We recognize that healthy and productive workplace, peer, and household cultures play an important role in addressing current mental health crisis.

WIP NOTES

Preventing mental health crises rather than just managing them.

name the 4 tools + resources
link to anchor text below or landing pages
Make the case for proactive mental health.
what is it
why is it important
how can you get involved/ support proactive mental health.