Helping you co-create a culture of proactive mental health

Proactive mental health is about cultivating attitudes and behaviors that prevent mental health challenges, build resilience, and strengthen overall well-being.

Our proactive mental health toolkit activates the four drivers of a supportive culture—individual initiative, peer support, leadership engagement, and a healthy social climate. It is designed for wellness professionals, HR leaders, managers, EAP directors, counselors, and therapists who want to make a meaningful and lasting positive impact on the people and groups they support.

Thriving mental health doesn't create itself — you need to be proactive.


Proactive mental health does not replace necessary treatment. Instead, it serves as an upstream strategy for addressing today’s mental health crisis by cultivating the attitudes and behaviors that sustain well-being.

Get a comprehensive system for creating cultures where people flourish at work, at home, and in their community.

Cultivating Connections: A thriving mental health culture requires the right conditions—a strong sense of community, a shared vision, and a positive outlook. When these elements are present, people feel safe discussing challenges, supporting one another, and embracing healthier norms.

We Flourish: Leadership at every level—executives, managers, and peers—plays a vital role in modeling and promoting proactive mental health. By communicating its importance, aligning policies and practices, and celebrating progress, leaders and champions ensure that cultural change takes root and grows.

I Flourish: Twenty-seven key attitudes and behaviors—such as optimism, resilience, and cooperation—help individuals strengthen their mental health. By recognizing what they already do well and where they can grow, people can build daily habits that sustain resilience and overall well-being.

Better Together: Coworkers, family, and friends are essential partners in sustaining progress. By helping set goals, removing barriers, sharing role models, offering encouragement, and celebrating milestones, peers make proactive mental health a shared responsibility and a lasting practice.

We offer proven strategies for enhancing the mental health and well-being of individuals, organizations, and professionals.

I Flourish
Better Together
We Flourish
Cultivating Connections

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